Luciano is a Neapolitan fishmonger who supplements his modest income by pulling off little scams together with his wife Maria. A likeable, entertaining guy, Luciano never misses an opportunity to perform for his customers and countless relatives. One day his family urge him to try out for Big Brother. In chasing this dream his perception of reality begins to change. A dark comedy centering on the lives of a Neapolitan based family whose father, a fish merchant, is so infatuated with the reality TV show “Grande Fratello” (the Italian version of “Big Brother”) he starts living his life as if he were on it.